With marriage ceremonies across Sri Lanka having been put on hold due to the coronavirus lockdown, couples have opted to either postpone their weddings to 2021 or to go for smaller, more intimate weddings.

With new COVID-19 regulations in place to ensure safety and the successful conclusion of a couple’s most cherished moment, as they start their wedded life together – wedding planners and coordinators have had to step out of their conventional element to cater to growing needs, being curbed by safety standards.

“Weddings are a sensitive topic, emotionally, financially and practically. It’s a balancing act, that with the complications of COVID-19 regulations have added pressure on not only the couple but also on the wedding planner”, comments Sanjeev.

Sanjeev admits that Sri Lankan families are also an integral part of any wedding – from start to finish and that the needs of all members need to be met throughout the process.

“For everything to come together flawlessly – this is the wedding planner’s duty above all. Before it was about ensuring that traditions and rituals were conducted correctly and that the couple’s needs were met, but now we have a larger role to play with compliance which becomes far too much for a single individual or even the couple alone, to manage.”

In addition to restrictions on numbers of guests, safety regulations also require the management of guests arriving and departing from the premises, gift drop-off, safe photography of the couple and retinue without their masks, etc.

Wedding Planners such as the Wedding Angel, have continued to innovate, evolving with the market and the customer needs to provide personalised, COVID-19 compliant events, even going so far as to provide wedding parties with customised masks to match their attire and event theme, within their wedding packages.

When asked about trends in the wedding industry, Sanjeev explains that destination weddings, as well as intimate destination weddings involving the couple, their immediate family and a handful of loved ones, have started growing as a niche. “However, even with more intimate weddings, we see that they are quite lavish, quite extravagant and that they have several very exquisite or personalised ad.

The Wedding Angel offers over a decade of experience as a wedding planning company that believes in romance, creativity and event conceptualisation.

Calling themselves the Angels of the business, Sanjeev aims to provide their business services for customers, as only an angel would. “Engaging as a family member, with absolute care, consideration and diplomacy. We are there when you need us, 24/7.”

 

Ianthe Yatawatte Raj

Ianthe is a graduate in Public Relations from the University of West London and currently heads Strategic Marketing as a Director at Quire (Pvt) Ltd (Sri Lanka)

Clayton Durant

Ianthe Yatawatte Raj

Ianthe is a graduate in Public Relations from the University of West London and currently heads Strategic Marketing as a Director at Quire (Pvt) Ltd (Sri Lanka)