It is widely known that the world’s wealthiest and most successful entrepreneurs read for at least 30 minutes a day, so The Entrepreneur Online scoured the internet to compile a list of essential books you’d need to read to round off your success toolbox.

1. Range: Why Generalists Triumph in a specialised world by David Epstein

This book delves into the process we apply to a jack-of-all-trades mentality to problems. By assessing and solving the unknown, we welcome true innovation. Focusing on the concept of interleaving – we let go of our penchant for hyper-specialisation, which we’re pushed to do from day dot in a traditional sense. This book opens your eyes to of across-the-board experimentation in search of greatness.


2. Brave, Not Perfect: Fear Less, Fail More, and Live Bolder by Reshma Saujani

Reshma Saujani, the founder of Girls Who Code, delves into the idea where most young girls are expected to pursue the sure path rather than encouraging them to take risks. By dealing with failure head-on, they can use these lessons for self-discovery and lead them to success. This book focuses on normalising and welcoming rejection and failure for young women, reducing their reluctance to take risks as an entrepreneur.


3. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Rory Sutherland delves into accepting physical sciences but recommends that entrepreneurs start taking their own innovative roads to success, as a way to reimagine the future. By removing yourself from what you traditionally know – the black and white – you can allow yourself to innovate and think out of the box.


4. Why Customers Leave (and How to Win Them Back): (24 Reasons People are Leaving You for Competitors, and How to Win Them Back) by David Avrin

This book outlines 24 reasons why consumers leave brands, and many stem from typical academic-focused business solutions that fail during execution. This book will show readers how to create genuine interactions and a loyal customer base, utilising all forms of marketing, rather than pursuing a one-off sale.


5. Without Reservations: How a Family Root Beer Stand Grew Into a Global Hotel Company by Bill Marriott and Kathi Ann Brown

In Without Reservations, global business leader and hotel industry icon J.W. “Bill” Marriott, Jr., shares both the story of and the recipe for the success of Marriott, one of the world’s leading hotel companies. The book contains insights that proved invaluable as Bill Jr. blazed the trail not only for his company, but for the hospitality industry as well, providing timeless advice for any person who aims to achieve success. Without Reservations is a compilation of engaging stories that takes the reader behind the scenes as events and decisions unfold.


6. How to Win Friends and Influence People by Dale Carnegie

This book is guaranteed to change your life forever. Not only will it teach you all the do’s and don’ts of social life, but it will also teach you how to be a better entrepreneur.
Delving into the difficulties created by the digital age to be influential outside of the Internet, Dale Carnegie breaks down all the steps you need to take in order to make friends with everyone you meet. It teaches you the etiquette of how to overcome competition or how to win over people who are close-minded or simply not interested in your pitch – considered a business classic!


7.    The Psychology of Selling by Brian Tracy

Every entrepreneur knows that the key to a good business is a good sales technique. Not only do you have to sell your product, but you also have to sell yourself and your idea. Having a great product doesn’t always relate to great sales though.
This book by Brian Tracy provides you with valuable information and strategies about how to make more selling by focusing on one thing – the person.


8. Alibaba: The House That Jack Ma Built by Duncan Clark

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivalling Walmart & Amazon—and forever reshaped the global economy.

In just a decade and a half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built Alibaba into one of the world’s largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle-class consumers.

If you aspire to join the ranks of wealthy entrepreneurs, reading is an invaluable skill. Books lead us to open new pathways of thinking, leading to innovation and self-reflection.

Ianthe Yatawatte Raj

Ianthe is a graduate in Public Relations from the University of West London and currently heads Strategic Marketing as a Director at Quire (Pvt) Ltd (Sri Lanka)

Clayton Durant

Ianthe Yatawatte Raj

Ianthe is a graduate in Public Relations from the University of West London and currently heads Strategic Marketing as a Director at Quire (Pvt) Ltd (Sri Lanka)

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